Saturday, February 22, 2003

but the catalog is so cool

an anti-(homogenous) consumerism expose on IKEA and other "theater for the brand" chains.

furniture buyers of the world, unite! is IKEA the exported vision of a socialist utopia? this author tries to find out.

It validates the worldview of anyone who has ever sat in his IKEA chair and wondered if the food he eats is adequately IKEA, if the clothes he wears look sufficiently IKEA -- if, in other words, there is an aesthetic that unifies his existence. The 17th century had Shakespeare, the 19th century had Hegel. In the late 20th, we resolve our dialectical crises with the Jussi coffee table.--Matthew DeBord


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