Local Newspapers group disapproves of Wal-Mart's Free Ad Strategy
"Wal-Mart built its foundation of stores in many of our rural and suburban communities, the places where I, and many of my fellow publishers, operate newspapers. Yet community newspapers across the nation are all but invisible to Wal-Mart-unless the company is looking for some free PR in our pages. Wal-Mart has a fairly standard policy of doing little to no local newspaper advertising. But now, when under fire from various critics, you turn to us to help you fight back."
Apparently Wal-Mart has been sending out letters asking local papers to give it some free PR to counter recent criticisms of its employment practices.
via [romanesko]
"Wal-Mart built its foundation of stores in many of our rural and suburban communities, the places where I, and many of my fellow publishers, operate newspapers. Yet community newspapers across the nation are all but invisible to Wal-Mart-unless the company is looking for some free PR in our pages. Wal-Mart has a fairly standard policy of doing little to no local newspaper advertising. But now, when under fire from various critics, you turn to us to help you fight back."
Apparently Wal-Mart has been sending out letters asking local papers to give it some free PR to counter recent criticisms of its employment practices.
via [romanesko]
0 Comments:
Post a Comment
<< Home